Inside Cosmetic Media Group

The people, purpose and perspective behind the platform.

Discover the story of Cosmetic Media Group, meet founder Lucy Hilson and access the dedicated media desk for journalists.

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Strategic services

Influence built with intention.

Integrated communications, positioning and content for the people and brands shaping modern aesthetics.

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Flagship PR agency / Cosmetic Media Group

COSMETIC PR.

The established specialist PR agency behind more than a decade of recognised work across medical aesthetics, beauty and wellness.

Cosmetic Media Group is the umbrella brand. Cosmetic PR remains its flagship communications agency — combining deep sector knowledge, long-standing media relationships and bespoke strategy to build trusted reputations.

Cosmetic PR editorial and media work
Specialist PR. Lasting authority.Medical aesthetics / beauty / wellness
PositionFlagship agency within CMG
Established12+ years of brand recognition
MarketsUK · Dubai · Global
FocusTrust · media · reputation

PR that builds recognition with substance.

Cosmetic PR is a boutique, full-service public relations agency specialising in medical aesthetics, beauty and wellness. Its sector knowledge supports campaigns that do more than generate coverage — helping clients strengthen credibility, visibility and commercial positioning.

Long-standing relationships with consumer, trade, beauty and business media enable the agency to connect the right experts and stories with the publications and platforms that matter. That heritage now sits within the wider Cosmetic Media Group ecosystem, giving clients access to a broader mix of editorial, personal branding, content, education, podcasts, events and industry platforms.

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02 — Specialist capability

WHAT COSMETIC PR BRINGS TO THE TABLE

01

PR & Communications

Media relations, expert positioning, editorial opportunities, press launches, awards and long-term reputation strategy.

02

Digital Marketing

Audience communications, email marketing and digital activity designed to keep clients informed and engaged.

03

Content Creation

Written and creative content, newsletters, brand materials and campaign assets aligned to wider communications objectives.

04

Brand Development

Strategic support for businesses and products developing their identity, positioning and route to market.

05

Events

Launches, press events and industry experiences managed from concept and guest strategy through to activation.

06

Social Media

Social strategy, consultancy, management and content designed to build a connected public profile.

03 — Selected impact

Proof built through real campaigns.

Discuss your goals
Dr Nina Bal / expert positioning

From national coverage to a 10-minute ITV This Morning appearance.

Cosmetic PR built Dr Nina's media credibility through quality national coverage before securing the television opportunity that had been a central campaign objective.

Television / national press / expert authority
Dr Tatiana / long-term profile

Top-tier press and broadcast visibility.

Long-term PR and social support secured coverage across leading fashion, beauty, newspaper and lifestyle titles alongside Channel 5 and MTV exposure.

Press / broadcast / brand growth
InMode / brand awareness

140+ pieces of published press coverage.

National and trade press, award wins, influencer partnerships, events and wider marketing support helped raise awareness of InMode and its treatment technologies.

PR / awards / influencers / events
04 — Client perspective

Trusted because the work delivers.

Dr Nina Bal

Highlights professionalism, kindness and the team's ability to deliver meaningful press and television opportunities.

Dr Usman Qureshi

Credits the team's specialist cosmetic-industry understanding, media connections and consistent delivery against profile-building goals.

InMode UK

Describes Cosmetic PR as proactive, creative and willing to go beyond the expected to make a measurable difference to the business.

05 — Media relationships

Stories placed where credibility grows.

Cosmetic PR connects expert stories with the consumer, beauty, trade, lifestyle and broadcast platforms that shape visibility and trust.

VOGUEHarper's BazaarGRAZIATatlerMarie ClaireCosmopolitanThe TelegraphDaily MailHELLO!Channel 5MTVThis Morning
06 — Why Cosmetic PR

Industry knowledge that goes beyond press coverage.

Cosmetic PR was founded in 2015 by Lucy Hilson with a clear goal: to help aesthetics businesses reach their potential through media awareness and meaningful business support. The agency has stayed deliberately specialist, focusing on medical aesthetics, beauty and wellness rather than trying to be everything to everyone.

That sector focus shapes the way the team works. Cosmetic PR combines media relations with an understanding of how clinics, practitioners, products and aesthetic brands actually grow — supporting clients with PR strategy, awards, events, content, digital communications and wider brand development.

Lucy’s experience also extends beyond publicity into business development and consultancy, including support around product and skincare development, industry speaking opportunities and brand growth. Cosmetic PR now works internationally across the UK and Dubai, bringing that specialist knowledge to clients in both markets.

Aesthetics inside outDeep knowledge of medical aesthetics, beauty and wellness — the niche has remained at the heart of the agency since launch.
More than media coveragePR is supported by practical business advice, awards, events, content, digital activity and brand development.
International perspectiveEstablished UK expertise with an active Dubai presence and support for brands and professionals operating across both markets.
Award-winning agencyCosmetic PR was named Best Aesthetic Specialist PR Agency 2022 – UK in the LuxLife Health, Beauty & Wellness Awards.
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